If you think people get enough calendars around the holidays, think again. Not so: people don’t receive calendars often enough at Christmas! Especially the desktop kind that can be used in the office or kept handily in a bag. Want to know some reasons we think you should include calendar printing in your next marketing campaign?Here are six reasons you should use promotional calendars.
1. You can’t get much lower-cost than this…
Because most calendars are displayed prominently it’s likely that your company logo and name will looked at very often. When you consider how often the typical calendar is viewed, you’ll start to realise how effective this can be as a marketing tool.If people look at your calendar at work, twice per day, 250 days per year and your calendars cost $5 each to print, that would boil down to a penny per look!
2. People start to look forward to them.
Each year my father who owns a dry cleaning business, will buy a Norman Rockwell themed calendar. Hard to believe, but his customers apparently will start asking about next year’s calendar in October. They’re actually looking forward to seeing the next instalment!
His customers really love the tradition he’s built and actively look forward to seeing the next calendar.
3. You know who gets it and when.
You can control the distribution of your calendars. Decide whether to mail them our or give them out personally. As a gift, you’ll know how many to order for your customers. Don’t forget to order a few extra for newer customers!
4.Calendars are not seen as advertising.
Calendars are intrinsically useful, so they’re more of a soft-cell advertising technique. Many people will see your gift as a useful reward for being a good customer.A Customized Calendar can really add value to your customer relationship as a consequence.
5. Offer your customers variety all year round
With a custom calendar you can choose the theme and images your customers will see all year round.
6. Calendars can become more valuable
As the year goes on, the busier people’s lives get. That requires more jotting of notes and writing important birthdays and dates on your calendar. Quite often, people will actually write phone numbers on their calendar to keep track of their friends. How many times have you heard people say ‘I’m lost without my diary’? The calendar is truly a useful thing to receive so don’t be shy this year – be sure to give your customers one!
We print a Customize Calendar that includes information on hundreds of countries and their respective public holidays. Order yours today!
